Category: Mobile

Augmented (Re)thinking: How Pokemon GO and AR Changes Everything

We present a very informative text from Uri Soroka Jul 15, 2016

Hardly a week has passed since Pokémon GO, an augmented reality (AR) video game, went viral and interest in the mobile market soared (just look at Nintendo’s stock!) Many companies are clamoring what makes Pokémon GO so successful and you can find an in-depth explanation of their business strategy on Mobile Roadie’s blog. What I haven’t seen a lot of people talk about is the game’s niche; its addictiveness changes the way we behave with technology and the utility that AR has in nuanced applications makes it inadmissible right now.